About Us

Growing up in Southern California, style has always been a big part of the culture. Having a deep family spread out with Gen X parents raising 5 boys from Millennials to Gen Alphas, we've witnessed the various trends come and go. From the good, the bad, the ugly, to what the heck is happening?! SoCal has been the leading trendsetter for decades, however, there has been a lot of questionable brands infiltrating the scene. We're here to hold it down with a unique and original brand that you can rock for the ages, without compromise and looking all sus.

Additionally, we've seen the emergence of electric bikes come on the scene and quickly explode in popularity. Riding an e-bike is a lot of fun, and due to the ease of mobility, one can quickly find an excuse to hop on for just about anything. Zipping around the neighborhood, running errands, getting to work or school, all these suddenly seem a bit more convenient and quite enjoyable. Under that Cali sunshine it didn't take long for e-bikes to become popular. Companies started popping up like gremlins hitting water, and as long as you didn't feed them after midnight it was all good. However we noticed the majority of models have similar designs, along with a lot of the bikes being rather heavy and bulky. We wanted to get in the game and offer something stylish, lightweight, and unique. That lead to our first neighborhood street bike, which didn’t have a need for 10 gears (c'mon now it's an e-bike), and is a lot more manageable size and weight than other options out there. We threw on some ape hanger handlebars with white-wall tires and yesssir! An old school appeal just broke into the mix. As we introduce new product, we’ll separate ourselves and offer unique designs tailored for different purposes. We’re a small family-based business and we’ll keep pushing to be original, affordable, and without sacrificing quality. 

Thanks for checking us out!